Terms for Yearbook

• BLEED- When an element extends past the outside margin of a page and leaves no margin, that element is a bleed. Also, an element can bleed across the gutter when it extends into or across the fold of facing pages.


• BODY COPY- “Story” copy; main copy covering content as opposed to headline, cutline, identification, advertising copy.


• CAPTIONS- Copy accompanying a or supplementing a picture. Identifies persons, answers reader’s questions. Copy about a picture.


• CATCH PHRASE- A word or group of words which are incorporated into the visual presentation of a spread to catch the readers’ attention and compel them to consider the rest of the material.


• COLUMNAR DESIGN- Vertical division of a page or spread, establishing a basic width for copy and captions as well as multiple widths for photographs and headlines.


• DOMINANCE- One element draws more attention than other similar elements on the spread. Dominance should be established in both size and content importance.


• EXTERNAL MARGIN- The outside space between photographs and copy and the end of the page. Outside margins should be wider at the bottom than the top and sides.


• EYELINE- To link a spread, a horizontal line is established across the spread above or below the center mark as a unifying element for the facing pages.


• FLAT- Single side of a printed sheet--usually an 8-page multiple.


• FOLIO- Page number.


• FOLIO TABS- Page identification that appears with folios as a reader service.


• GUTTER- That area of the spread where facing pages meet.


• HEADLINES- Large type elements, sometimes written as catch phrases, which draw attention to the text copy.


• HOLES- “Wasted” or unplanned white space in a layout.


• INITIAL LETTER- The use of either a raised initial letter or an inset initial letter which can be used to draw attention to the beginning of copy or caption, or to break up gray areas of copy.


• INTERNAL MARGIN- The amount of space which separates headlines, copy, photographs and captions from one another. A consistent use of one pica is generally accepted.


• MORTICE- The cutting away of a part of a photograph for the insertion of type. Care must be taken so the visual impact of the picture is not destroyed.


• NATURAL SPREAD- The middle two pages in every signature which are the only two pages printed exactly across from one another.


• PICA- A unit of measurement for page elements equivalent to one-sixth of an inch.


• POINT- A unit of measurement for type size. There are twelve points to a pica and 72 points to an inch.


• RULES- Lines drawn along, or as if along, the straight edge of a ruler.


• SECONDARY HEADLINE- Coupled with a primary headline, this type supplements the main element and adds additional information.


• SIGNATURE- Two flats: 8 pages printed front and 8 printed back. To make a “press run,” all 16 consecutive pages must be complete.


• WHITE SPACE- Any area in a design which is left unprinted. An element of design, white space must be carefully planned with purpose and direction.